"En campo de gules una escalera de oro partido de veros de azur y plata."

"On a crimson field, a ladder of gold split with bells of azure and silver."

These colors are the primary colors black, red, yellow, blue and white because there is no precise definition for the colors mentioned in the description. The word 'veros', here translated as 'bells', is sometimes translated as 'arrowheads' or 'helmets'.

Name Origin: In middle ages Spain, the Moors built a castle and established a town on the crest of a hill in the Cuenca region of La Mancha. This castle and town they called Moya. The word 'Moya' is derived from the Arabic word for 'water'. During the entire time that the Moors occupied Spain there were frequent battles between the Muslim Moors, who wanted to keep the land they had conquered, and the Catholic Spaniards who wanted to drive the infidel Arabes out of Spain. In the year 830 ad the Spanish besieged Moya castle with the intention of expelling the Moors. One of those in the invading army was a knight named Alvaro Mariño who was a military engineer (hence the ladder on the coat of arms). The siege was successful and the Moors were driven from Moya. For his distinguished performance in battle Mariño was awarded the title Conquistador de Moya and the rank of Marquis. Mariño and his family then lived in the castle and took the name Moya as the family name. This is the first use of the family name Moya in Spain. The family prospered and proliferated and eventually there were Moyas throughout Spain. At one point the Marquis de Moya was more important than the king of Spain. The royal family in Spain is named Aragon. The fact that the Marquis de Moya was so prominent in Spain means that there is a relatively large amount of information available about the family.

After the discovery of the new world in 1492, members of the Moya family emigrated to Cuba and then to Mexico City.